The fourth annual GiveNOLA Day, a 24-hour event designed to give individuals a chance to donate online to nonprofits in the community, will be held May 2.
The nonprofit Greater New Orleans Foundation (GNOF), founded in 1983, sponsors the day, which will run from 12:01 a.m. to 11:59 p.m. on May 2.
The minimum donation is $10, made by credit or debit card. There is no limit to the number of nonprofits that an individual can donate to on this day.
New this year is an early-giving window. If individuals are unable to donate online May 2, they can begin the online giving process on April 25. Persons simply establish an account on GiveNOLA.org, and a confirmation email will be sent. Those advanced donations will not be processed until May 2, when donors will receive an email receipt.
The 2016 GiveNOLA Day raised $4 million through more than 28,000 donations from across the nation, said Martha Landrum, vice president for marketing and communications for the GNOF. This year’s goal is $4.5 million. Participating organizations will receive their donation money from the GNOF by June 30.
As in past years, all participating nonprofits have a chance in sharing hourly prizes based on total dollars raised.
“Every gift gets stretched a little bit thanks to the Lagniappe Fund made possible by generous GiveNOLA Day sponsors,” Landrum said.
Nonprofits within the 13-parish region of the GNOF are eligible to participate, and in 2017, there will be 717 participants, Landrum said.
Dozens of Catholic causes
Among the Catholic nonprofits or those with a Catholic affiliation participating are the Academy of the Sacred Heart, Café Hope, Café Reconcile, Catholic Charities Archdiocese of New Orleans, Catholic Charities Diocese of Houma-Thibodaux, Christian Brothers School, Covenant House New Orleans, Daughters of Charity Foundation of New Orleans, De La Salle High School, Drexel Prep Foundation, Harry Tompson Center, Mercy Endeavors Senior Center, Mercy Family Center, Mirabeau Family Learning Center, Mount Carmel Academy, New Orleans Family Justice Center, Our Lady of Wisdom Healthcare Center, Ozanam Inn, New Orleans People Program, The Please Foundation, Project Lazarus, Providence Community Housing, St. Peter Claver Foundation, Second Harvest Food Bank, St. Vincent de Paul Tri-Parish Community Pharmacy, St. Augustine High School, St. Jude Community Center, St. Katharine Drexel Prep, St. Louis King of France, St. Mary’s Academy Alumnae Association, St. Michael Special School, St. Paul’s School (Covington), Stuart Hall School for Boys, The Good Samaritan Ministry at St. Luke the Evangelist Catholic Church, The Good Shepherd School, the Society of St. Vincent de Paul New Orleans, the Ulster Project New Orleans, University of Holy Cross, Ursuline Academy, Woman’s New Life Center, Xavier University of Louisiana.
Landrum said Second Harvest was one of the five nonprofits that raised the most money in 2016 – more than $65,000 – and was one of the nonprofits with the most unique individual donors.
“This has become a very important day of fundraising for us over the last two years,” Second Harvest Food Bank director of development Heather Sweeney said. “To be able to raise more than $60,000 to $70,000 in a single day means an extra 200,000 meals we are able to provide our neighbors in need across south Louisiana. This year, our goal is to reach $80,000 on this single day of giving.”
GiveNOLA Day is one of two online fundraisers in which Second Harvest participates. The other is iGive Catholic Day. The food bank raised $6,000 the first year and $26,000 last year, with the increase attributed to a promotional video detailing needed equipment that went viral and an anonymous matching donor.
Marianite Sister Marjorie Hebert, president and CEO of Catholic Charities Archdiocese of New Orleans, said GiveNOLA Day has brought awareness to the community about Catholic Charities’ work.
“We receive several new donors through the initiative,” Sister Marjorie said. “This year, we are fortunate to have another challenge gift of $20,000 from a loyal donor. We hope this inspires others to collectively give an additional $20,000 for Catholic Charities.”
Individuals and nonprofits can celebrate GiveNOLA May 2 from 4:30-8 p.m. at the Center for Philanthropy, 919 St. Charles Ave. at Lee Circle, featuring the Rebirth Brass Band, Big Sam’s Funky Nation and Irma Thomas.
Email GiveNola@gnof.org, call 598-4663 or go to email@example.com.
Christine Bordelon can be reached at firstname.lastname@example.org.